Merchandising is the lifeblood of marketing for storefront business around the world. Consumers want an excuse to spend money, and the skill of product merchandising is crucial to giving the consumer what they want. Storefront displays utilise captivating colours to draw the consumer indoors and away from waiting competitors. They act as a way for passersby to preview the business — whether it be a product, service or place to dine — it creates an invitation to come inside to sample the business's offerings.

Merchandise is displayed directly in the line of sight, behind commercial glass, which can be custom designed for the needs of the store. The engineering required to develop commercial glass is astounding. Each design requires rigorous testing before being sold in order to provide a quality product that is both affordable and fashionable.

Space

Most commercial glass doors can be purchased preassembled, but for storefront space with an existing buildout at the time of purchase, a more customised approach may be necessary for correctly fitting glass surfaces. Architects are expected to remain innovative in glass cutting and design. Depending on the commercial space, the amount of glass needed can vary.

Most commercial storefronts utilise wall-to-floor glass buildouts, while others prefer the use of aluminum-framed glass doorways. Specialised glass is a trend on the rise with an influx in commercial business requests for shatterproof or shatter-resistant glass surfaces. Considering most repairs for commercial glass are as a result of chips, cracks or shattering, there is value in customising commercial glass as such. Other trends in commercial glass worth mentioning include tinting and security window films.

Energy

The worldwide increase of awareness, and by default, interest in, conservation and green energy make commercial glass tinting a favorite among big corporations sporting high-rise buildings. Solar-tinted commercial glass is energy efficient and a cost-effective solution. Basic pros include the reduction of wasteful energy costs and increased comfort of employees as a result of blocking harmful UVA/B rays, the return on investment is more than ample, and the majority of commercial glass users save with rebates and tax credits.

Security window films

Security window films are a nifty product applied to the outside of commercial glass, fortifying it. For an extra layer of security, commercial glass films are an insured business's dream — literally slowing down intruders or deterring them entirely by preventing the glass from shattering immediately. The film is designed to keep the glass intact, offering further security against unforeseen natural disasters such as earthquakes. Common scratches, cracks or even minor vandalism are all stamped out with the application of glass films.